Typography plays a critical role in defining tone and style throughout the site, giving physicality to language. Digital typographic choices must reflect the institutional brand, while maximizing legibility on all viewing devices.
Headlines
The display font family is used for headers:
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h1Academics
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h2Undergraduate Programs
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h3Objectives and outcomes
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h4Ways to learn more
If Lato is unavailable, is used, followed by . If none are available, the system’s default sans-serif font is used.
Body text
Multiple text font families are used to make typographic distinctions between body copy of varying hierarchy. Here, is used for introductory text, while regular body copy is set in or , depending on the user’s operating system:
introäçÐÄvlogÃâ·ÑBÕ¾ has more than 100 majors. Discover a world of choices.bodySmall classes, personalized programs and individual attention are the rule, not the exception.smallPlease allow time for processing. For assistance, contact 401-555-1234.
If Hind is not available, Arial is used, followed by the system’s default sans-serif font. Charter takes precedence over Georgia; if neither are available, the system’s default serif font is used.
Components
Components use a mix of font families depending on the content and to help distinguish them from other areas of the page. For example, cards and buttons use Hind as body text instead of Charter or Georgia:
Metrics and other numerical components like dates use for prominent numbers:
If Rubik is unavailable, Hind is used, followed by Arial. If none are available, the system’s default sans-serif font is used.
