{"id":1630,"date":"2021-04-22T14:15:46","date_gmt":"2021-04-22T14:15:46","guid":{"rendered":"https:\/\/www.uri.edu\/wordpress\/?page_id=1630"},"modified":"2025-10-28T20:06:37","modified_gmt":"2025-10-28T20:06:37","slug":"images","status":"publish","type":"page","link":"https:\/\/www.uri.edu\/wordpress\/content-guide\/images\/","title":{"rendered":"Images"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Content Guide<\/h1>\n\n\n<section class=\"cl-wrapper cl-menu-wrapper\"><nav id=\"\" class=\"cl-menu  \" data-name=\"content-guide\" data-show-title=\"0\"><ul id=\"menu-content-guide\" class=\"cl-menu-list cl-menu-list-no-js\"><li id=\"menu-item-1638\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1638\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/\">Overview<\/a><\/li>\n<li id=\"menu-item-1644\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1644\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/getting-started\/\">Basics<\/a><\/li>\n<li id=\"menu-item-1643\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1643\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/writing\/\">Writing<\/a><\/li>\n<li id=\"menu-item-1639\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1639\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/images\/\">Images<\/a><\/li>\n<li id=\"menu-item-2230\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2230\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/documents\/\">Documents<\/a><\/li>\n<li id=\"menu-item-1642\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1642\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/accessibility\/\">Accessibility<\/a><\/li>\n<li id=\"menu-item-1640\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1640\"><a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/library\/\">More Guides<\/a><\/li>\n<\/ul><\/nav><\/section>\n\n\n\n<h2 class=\"wp-block-heading section-title\">Images<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"type-intro fullwidth\">Photography is the visual tool for showing how we think big. In order to establish 溏心vlog免费B站 as a worldly entity, the imagery needs to be global, represent diversity, and include references to industry leaders.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul class=\"wp-block-list toc\">\n<li><a href=\"#image-selection\">Image selection<\/a><\/li>\n\n\n\n<li><a href=\"#editing-and-sizing\">Image editing and sizing<\/a><\/li>\n\n\n\n<li><a href=\"#alt-text\">Alternative text for images<\/a><\/li>\n\n\n\n<li><a href=\"#copyright-attribution\">Copyright\/Attribution<\/a><\/li>\n\n\n\n<li><a href=\"#placeholders\">Placeholder images<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"image-selection\">Image Selection<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: 20px;\">Photography should be authentic, energetic, colorful, diversified, global, impactful, thoughtful, inspirational, and emotional. It is important that the imagery reflect the brand voice of the University.&nbsp;<\/span><\/li>\n\n\n\n<li>Photos on websites designed to represent a section (like in a card) should be duplicated to represent other sections.<\/li>\n\n\n\n<li>Avoid:\n<ul class=\"wp-block-list\">\n<li>Images containing text as content<\/li>\n\n\n\n<li>Photo collages<\/li>\n\n\n\n<li>Under- and over-exposed images<\/li>\n\n\n\n<li>Blurry images<\/li>\n\n\n\n<li>Stock illustrations<\/li>\n\n\n\n<li>Clip art<\/li>\n\n\n\n<li>AI-generated images<\/li>\n\n\n\n<li>Low-resolution images<\/li>\n\n\n\n<li>Images with other brands unless they\u2019re 溏心vlog免费B站 industry partners<\/li>\n\n\n\n<li>Stretched or distorted images<\/li>\n\n\n\n<li>Photo filter effects<\/li>\n\n\n\n<li>Images containing alcohol, cigarettes, or other inappropriate content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"editing-and-sizing\">Image Editing and Sizing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always use JPG format and save with 80% quality (compression). Use a <a href=\"https:\/\/imagecompressor.io\/\">free tool<\/a>, or an app like <a href=\"https:\/\/its.uri.edu\/services\/947950c7094a55d5e4454444d4ac1f22348219745e\/\">Adobe Photoshop<\/a>, <a href=\"https:\/\/affinity.serif.com\/en-us\/photo\/\">Affinity Photo<\/a>, or <a href=\"https:\/\/affinity.serif.com\/en-us\/photo\/\">Pixelmator<\/a>.<\/li>\n\n\n\n<li>Upload only the largest size you\u2019ll need:\n<ul class=\"wp-block-list\">\n<li>Headshots or small images (third or half column): 400-500px wide&nbsp; (original file size usually ends up under 50KB)<\/li>\n\n\n\n<li>Large images (full column): between 1000 and 1500px wide (original file size usually ends up under 200KB)<\/li>\n\n\n\n<li>Giant full-screen images: 2560px wide.&nbsp; (original file size usually ends up around 500KB)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Avoid uploading images larger than 2560px on the longest side (images larger than this will create an unusable copy of the original image in WordPress, taking up space)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"alt-text\">Alternative Text for Images<\/h3>\n\n\n\n<p>It is important that you enter alt text for each image. It\u2019s an <a href=\"https:\/\/www.uri.edu\/wordpress\/content-guide\/accessibility\/\" data-type=\"page\" data-id=\"1631\">accessibility requirement<\/a> that gives visitors using assistive technology an equivalent browsing experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"copyright-attribution\">Copyright\/Attribution<\/h3>\n\n\n\n<p>You must secure rights to copyrighted images before using them on web pages, unless they are images that the University owns, has purchased, or has obtained permission to use on the web. 溏心vlog免费B站 maintains a central database of usable images &#8211; please contact <a href=\"https:\/\/web.uri.edu\/external-relations\/contact-us\/\" data-type=\"URL\" data-id=\"https:\/\/web.uri.edu\/external-relations\/contact-us\/\">Publications and Creative Services<\/a> with image questions or requests.<\/p>\n\n\n\n<p>Images that are in the public domain may be used only if the specified conditions are met for posting that material (for example, the author or photographer must be cited).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"placeholders\">Placeholder images<\/h3>\n\n\n\n<p>It&#8217;s often easier to use dummy images while working on a site, then you can return later to fill in proper photography. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x333.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" data-id=\"1710\" src=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x333.png\" alt=\"placeholder image: 500 x 333\" class=\"wp-image-1710\" srcset=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x333.png 500w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x333-300x200.png 300w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x333-364x242.png 364w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption class=\"wp-element-caption\">Good for cards<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500.png\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"1711\" src=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500.png\" alt=\"placeholder image: 500 x 500\" class=\"wp-image-1711\" srcset=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500.png 500w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500-300x300.png 300w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500-150x150.png 150w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/500x500-364x364.png 364w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption class=\"wp-element-caption\">Good for headshots<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" data-id=\"1712\" src=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562.png\" alt=\"placeholder image: 1000 x 562\" class=\"wp-image-1712\" srcset=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562.png 1000w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562-300x169.png 300w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562-768x432.png 768w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562-364x205.png 364w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/1000x562-500x281.png 500w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Good for large images<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"1713\" src=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-1024x682.png\" alt=\"placeholder image: 2000 x 1332\" class=\"wp-image-1713\" srcset=\"https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-1024x682.png 1024w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-300x200.png 300w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-768x511.png 768w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-1536x1023.png 1536w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-364x242.png 364w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-500x333.png 500w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-1000x666.png 1000w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332-1280x852.png 1280w, https:\/\/www.uri.edu\/wordpress\/wp-content\/uploads\/home\/sites\/7\/2000x1332.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Good for giant images <\/figcaption><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Right click, Option-click, or Alt-click to download images.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Photography is the visual tool for showing how we think big. In order to establish 溏心vlog免费B站 as a worldly entity, the imagery needs to be global, represent diversity, and include references to industry leaders.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1624,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1630","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/pages\/1630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/comments?post=1630"}],"version-history":[{"count":43,"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/pages\/1630\/revisions"}],"predecessor-version":[{"id":2767,"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/pages\/1630\/revisions\/2767"}],"up":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/pages\/1624"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/wordpress\/wp-json\/wp\/v2\/media?parent=1630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}