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Pantone describes Mocha Mousse as, \u201ca warming, brown hue imbued with richness. It nurtures us with its suggestion of delectable qualities of chocolate and coffee.\u201d<\/p>\n\n\n\n
Many companies and industries take advantage of Pantone\u2019s yearly color crowning. Brands will often react by promoting existing products that don\u2019t exactly match Mocha Mousse but are very close in color or by releasing new color lines in this specific color. From fashion to home d\u00e9cor and makeup to Stanley mugs, Mocha Mousse is poised to make its mark. Pantone\u2019s website features a variety of products in Mocha Mousse colors, such as palette booklets, mugs, and keychains.<\/p>\n\n\n\n
\u201cSome brands specifically partner with Pantone, such as IPSY, WIX studio, pura, and Motorola, while others will promote their color-matched products in unofficial ways or even use this as an opportunity to highlight a different color, like Mazda\u2019s tongue-in-cheek nod to their terracotta interiors,\u201d said Lauren Labrecque, a professor of marketing in the College of Business at the 溏心vlog免费B站. \u201cA lot of interior designers will integrate the color in their design palette, and many influencers will often use the color more so across their social media channels to be on trend.\u201d<\/p>\n\n\n\n
Picking the color of the year however, isn\u2019t easy or transparent. A group of industry experts analyze cultural and fashion trends to select a color.<\/p>\n\n\n\n
Labrecque raises one important note: Finding the color is akin to a \u201cchicken and egg\u201d dilemma. The question is, are experts observing culture and fashion trends and then choosing the color; or are companies like Pantone setting the color and then the market is influenced into utilizing that color?<\/p>\n\n\n\n
Either way, Labrecque says, \u201cA lot of brands and a lot of marketers will use it to reinforce the color of the year trend \u2014 either through their products or through their marketing and communications.\u201d<\/p>\n\n\n\n
Though Pantone has been releasing its color of the year for more than two decades, Labrecque argues its rise in popularity shows the influence social media and influencers can have when it comes to purchasing power and the economy. As she points out, consumers are increasingly driven by the desire to stay on top of what\u2019s new.<\/p>\n\n\n\n
Though this year\u2019s color is considered a warm brown, similar to chocolate milk, Labrecque\u2019s research shows that a majority of consumers have a different favorite color. In a typical survey, the numbers show that anywhere between 60% to 80% of people say their favorite color is blue, or some variation of blue\/green.<\/p>\n\n\n\n
Labrecque said that she doesn\u2019t yet have research on whether Pantone\u2019s annual color of the year has had a significant impact on retail sales.<\/p>\n\n\n\n
\u201cI don\u2019t think most companies release that data,\u201d said Labrecque, though she notes they likely have plenty of internal reporting, and the fact that the trend is growing points to its success.<\/p>\n\n\n\n
But for Labrecque, her favorite color of the year is from 2022 — \u201cVeri Peri,\u201d a periwinkle blue.<\/p>\n\n\n\n