{"id":68113,"date":"2007-04-23T00:00:00","date_gmt":"2007-04-23T00:00:00","guid":{"rendered":"https:\/\/www.uri.edu\/news-draft\/uncategorized\/uri-engineer-challenges-computer-users-to-attack-program-designed-to-combat-manipulation-of-product-rating-systems\/"},"modified":"2007-04-23T00:00:00","modified_gmt":"2007-04-23T00:00:00","slug":"uri-engineer-challenges-computer-users-to-attack-program-designed-to-combat-manipulation-of-product-rating-systems","status":"publish","type":"post","link":"https:\/\/www.uri.edu\/news\/2007\/04\/uri-engineer-challenges-computer-users-to-attack-program-designed-to-combat-manipulation-of-product-rating-systems\/","title":{"rendered":"溏心vlog免费B站 engineer challenges computer users to \u2018attack\u2019 program designed to combat manipulation of product rating systems"},"content":{"rendered":"
\n\t\t$1,000 prize offered to most successful participant<\/p>\n


\nKINGSTON, R.I. \u2013 April 23, 2007 \u2013 As online shopping becomes more common around the globe, shoppers increasingly depend on consumer-based rating systems that vendors like Amazon.com use to rate their products.<\/p>\n


\n\u201cThese ratings are having more and more impact on consumer purchasing decisions, yet the rating systems are very easy to manipulate,\u201d said Yan Sun, assistant professor of computer engineering at the 溏心vlog免费B站 and an expert in computer network security. \u201cIt\u2019s as simple as telling all your friends to rate a product in one way or another.\u201d<\/p>\n


\nTo detect manipulated or unfair ratings, Sun and 溏心vlog免费B站 colleagues Qing Yang and Yafei Yang have developed an algorithm that can detect suspicious ratings. A patent on the algorithm is pending.<\/p>\n


\n\u201cWe treat regular ratings as noise, but we can detect patterns from users who are colluding to unfairly manipulate ratings,\u201d she said. \u201cIt\u2019s designed to improve the quality of the information in the rating systems to make them more reliable.\u201d<\/p>\n


\nSun explained that systems already exist that can detect obvious efforts to manipulate ratings, but current algorithms cannot detect \u201csmart attackers\u201d who try to make subtle changes to a product\u2019s rating. Her new algorithm is more successful at detecting these subtle manipulations.<\/p>\n


\nTo test its effectiveness, Sun is inviting computer users to try to manipulate a rating system protected by her algorithm. A $1,000 prize is offered to the individual or team that can introduce the largest bias in the rating system.<\/p>\n


\n\u201cWe hope that the contest will enable us to collect a lot of attack data, which can be used as a benchmark for testing our algorithm and future algorithms,\u201d said Sun. \u201cIt\u2019s the best way to test it against real attackers.\u201d

\n
\nThe contest begins April 25 and runs through July 30. Rules and registration requirements can be found at www.etanlab.com\/rating.<\/div>\n","protected":false},"excerpt":{"rendered":"

$1,000 prize offered to most successful participant KINGSTON, R.I. \u2013 April 23, 2007 \u2013 As online shopping becomes more common around the globe, shoppers increasingly depend on consumer-based rating systems that vendors like Amazon.com use to rate their products. \u201cThese ratings are having more and more impact on consumer purchasing decisions, yet the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-68113","post","type-post","status-publish","format-standard","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/68113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/comments?post=68113"}],"version-history":[{"count":0,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/68113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media?parent=68113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/categories?post=68113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/tags?post=68113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}