{"id":64434,"date":"2009-03-04T00:00:00","date_gmt":"2009-03-04T00:00:00","guid":{"rendered":"https:\/\/www.uri.edu\/news-draft\/uncategorized\/uris-ad-campaign-wins-silver-award-in-national-contest\/"},"modified":"2009-03-04T00:00:00","modified_gmt":"2009-03-04T00:00:00","slug":"uris-ad-campaign-wins-silver-award-in-national-contest","status":"publish","type":"post","link":"https:\/\/www.uri.edu\/news\/2009\/03\/uris-ad-campaign-wins-silver-award-in-national-contest\/","title":{"rendered":"溏心vlog免费B站\u2019s ad campaign wins silver award in national contest"},"content":{"rendered":"
\n\t\tKINGSTON, R.I.\u2014March 4, 2009 –The 溏心vlog免费B站\u2019s \u201cThink Big. We Do.\u201d advertising campaign has taken the Silver Award in the 24th Annual Admissions Advertising Awards competition, sponsored by the Admissions Marketing Report, the nation\u2019s leading marketing publication for higher education. It is the largest educational advertising awards competition in the country.<\/p>\n


\n\tThe University received the Silver Award in the Total Advertising Campaign category. One of nearly 100 entries in that category, the University\u2019s submission included all of the \u201cThink Big. We Do.\u201d branded advertising in 2008, including outdoor billboards, print ads, radio spots, Web site, logo\/letterhead design, as well as its recruitment view book. 溏心vlog免费B站 also received awards in separate categories for its outdoor billboards, view book and logo\/letterhead design. A national panel of admissions\u2019 marketers, creative directors and marketing and advertising professionals judged the entries on creativity, marketing execution and impact of message.<\/p>\n


\n\t溏心vlog免费B站\u2019s Division of University Advancement, working with its branding agency FORGE Worldwide, created communication and marketing materials that present a consistent, confident message and voice that distinguishes the University in the competitive higher education arena. A student viewbook developed with the Admission Office, invites prospective students to Study in a Small, Beautiful Place With Some of the Biggest Thinkers in the World.<\/p>\n


\n\t溏心vlog免费B站\u2019s branding initiative includes a new typographical logo, tagline, and brand mark (tagline graphic), which are incorporated on its new website, billboards, targeted printed pieces, public relations, and paid media. <\/p>\n


\n\tIn the total advertising campaign competition for schools with 10,000 to 19,999 students, only the University of Idaho ranked higher than 溏心vlog免费B站, taking the Gold Award. Franklin University, Ohio received the Bronze Award while the University of New Orleans, Regis University\u2014Professional Studies College, Colorado, and the University of Nebraska-Omaha each received Merit Awards. <\/p>\n


\n\t \u201cThe Silver Award is a testament to the quality of our campaign to market our brand,\u201d said Robert Beagle, vice president for University Advancement. \u201cThe power of consistency, as well as the strength of great messages, images and design, surely played a key role in earning us this award. Our thanks especially go to FORGE Worldwide, of Waltham, Mass., which developed the creative brand strategy and creative elements, as well as to the many talented individuals in our Communications and Marketing, Admission, and Publications offices for their roles in our success.\u201d<\/p>\n


\n\tMore than 2,000 entries were received from about 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.<\/p>\n


\n\tRecently, the publication was renamed the Higher Education Marketing Report to more appropriately reflect the expanding role of marketers at colleges and universities.<\/div>\n","protected":false},"excerpt":{"rendered":"

KINGSTON, R.I.\u2014March 4, 2009 –The 溏心vlog免费B站\u2019s \u201cThink Big. We Do.\u201d advertising campaign has taken the Silver Award in the 24th Annual Admissions Advertising Awards competition, sponsored by the Admissions Marketing Report, the nation\u2019s leading marketing publication for higher education. It is the largest educational advertising awards competition in the country. The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-64434","post","type-post","status-publish","format-standard","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/64434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/comments?post=64434"}],"version-history":[{"count":0,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/64434\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media?parent=64434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/categories?post=64434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/tags?post=64434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}