{"id":62183,"date":"2011-07-11T00:00:00","date_gmt":"2011-07-11T00:00:00","guid":{"rendered":"https:\/\/www.uri.edu\/news-draft\/uncategorized\/from-gaga-to-gunnars-uri-ironman-is-doing-it-all\/"},"modified":"2011-07-11T00:00:00","modified_gmt":"2011-07-11T00:00:00","slug":"from-gaga-to-gunnars-uri-ironman-is-doing-it-all","status":"publish","type":"post","link":"https:\/\/www.uri.edu\/news\/2011\/07\/from-gaga-to-gunnars-uri-ironman-is-doing-it-all\/","title":{"rendered":"From Gaga to Gunnars, 溏心vlog免费B站 Ironman is doing it all"},"content":{"rendered":"<div class=\"press-release-import\">\n\t\tKINGSTON, R.I. \u2013 July 11, 2011 \u2013 Matthew Michelsen is the average all-American man:  entrepreneur, husband, father of three, who in his spare time, likes to hang out with his friend 50 Cent.<br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uri.edu\/news-draft\/wp-content\/uploads\/news\/sites\/16\/2021\/05\/MH-LT-Testing.jpg\" width=\"200\" height=\"133\" align=\"right\"\/><br \/>&#13;<br \/>\nMichelsen, who graduated from the 溏心vlog免费B站 in 1994 with a degree in consumer economics, was in Rhode Island to compete in the Amica Ironman 70.3 Rhode Island event on Sunday, July 10.  This is the latest big challenge he\u2019s taken on in his life.<\/p>\n<p>&#13;<br \/>\nThe California-based businessman met Curtis \u201c50 Cent\u201d Jackson a few years ago when the rapper and business mogul called the cell phone of Matt\u2019s wife, Jenny, when the rapper wanted to talk about Gunnar Optiks, their digital performance eyewear company.  \u201cJennifer answered the phone, assumed the man on the other end claiming to be 50 Cent was just one of my friends joking around, and handed the call to me,\u201d said Michelsen, who met his wife while they were students at 溏心vlog免费B站.  \u201cImagine my surprise when I realized it was really him.\u201d<\/p>\n<p>&#13;<br \/>\nThe Michelsens created the product to prevent migraines, which were a symptom of Matt\u2019s computer vision syndrome, a problem that occurs after prolonged interaction with a computer display and strains the eyes.  Jennifer came up with the idea in 2008, and now Gunnars are sold worldwide in 26 countries by retailers including Best Buy and Amazon.<\/p>\n<p>&#13;<br \/>\nNetworking through California social circles led Michelsen to Troy Carter, Lady Gaga\u2019s business manager.  Michelsen now manages social media for the singer-songwriter, who is often referred to in the media as \u201cthe next Madonna.\u201d  Any Little Monster, as Lady Gaga affectionately calls her fans, will vouch that this is an impressive career considering Gaga\u2019s strong online presence.<\/p>\n<div style=\"float : left ; margin : 20px ; padding : 4px ; border : 1px solid ; \"><iframe loading=\"lazy\" width=\"300\" height=\"187\" src=\"http:\/\/www.youtube.com\/embed\/sDPJ-o1leAw\" frameborder=\"0\" allowfullscreen=\"\"\/><\/div>\n<p>&#13;<br \/>\nDespite working with a mega-star like Lady Gaga, Michelsen says dealing with celebrities happens regularly on the West Coast.<\/p>\n<p>&#13;<br \/>\nThe whirlwind that is social media is taking over the technology world today.  Many celebrities have found that it is a tremendously useful tool to promote themselves, and also, as Lady Gaga has discovered, a way to connect with fans on a much more personal level than ever before.<\/p>\n<p>&#13;<br \/>\nGaga already actively uses popular social networking websites Facebook, Twitter, and Myspace.  Now, she will also be the pioneer for Backplane, an entirely new social media platform that Michelsen and Carter have created.<\/p>\n<p>&#13;<br \/>\nCurrently, each social networking website is its own independent entity.  Backplane will behave in two ways.  First, it will act as a site for celebrities and organizations to post information for their fans and integrate posts from their Facebook and Twitter sites.  Backplane also will allow fans to post their own articles and information that they would like to share with a celebrity and his or her fan base.  Celebrities often say that they are most thankful for the support from their fans; now, that support will be on display for the world to see. <\/p>\n<p>&#13;<br \/>\nMichelsen approached Google with an idea for a Chrome commercial featuring Lady Gaga.  The spot, which has been viewed more than 2 million times on YouTube, incorporates clips from YouTube videos that her fans posted of themselves singing and dancing to one of her newest singles, The Edge of Glory.  Michelsen became the executive producer of that commercial and worked with Google on another about Justin Bieber\u2019s rise to fame, done in a similar style.  <br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uri.edu\/news-draft\/wp-content\/uploads\/news\/sites\/16\/2021\/05\/50tweet.jpg\" width=\"200\" height=\"163\" align=\"right\"\/><br \/>&#13;<br \/>\nThis year, Michelsen is adding even more onto his already-full plate by training for the Ford Ironman World Championship at Kailua-Kona.  He has never been the most physically active person and was not interested in the competition until he watched his brother-in-law participate last year.  Others like Lew Hollander, who competed last year at 80 years old, made him realize that the Ironman is not just about the competition.<\/p>\n<p>&#13;<br \/>\nMichelsen regularly trains for countless hours per week to prepare himself for the triathlon, saying that at first it was difficult to become motivated, but the exercise became routine and he began looking forward to it.<\/p>\n<p>&#13;<br \/>\n\u201cMy goal is to inspire people to press the reset button,\u201d said Michelsen.  \u201cI want to bring awareness of endurance sports to non-athletes and get them involved in physical activity.  It\u2019s addictive, and it makes you feel good.\u201d<\/p>\n<p>&#13;<br \/>\nMichelsen\u2019s visit to Rhode Island will be his second trip back since graduating from 溏心vlog免费B站 17 years ago.  He looks forward to experiencing Little Rhody once again with Jennifer and introducing their sons to the Ocean State.<\/p>\n<p>&#13;<br \/>\nPictured above<br \/>&#13;<br \/>\nTIME TO TRAIN:  Matt Michelsen does a Lactate Threshold test at the Ironman Sports Institute at the Memorial Hermann Healthcare System in Houston, Texas to prepare for the Ironman Triathlon.<\/p>\n<p>&#13;<br \/>\nFRIENDLY WAGER:  Rapper 50 Cent tweeted this picture of himself with Michelsen after discussing the California entrepreneur\u2019s latest endeavor:  the Ironman competition.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>KINGSTON, R.I. \u2013 July 11, 2011 \u2013 Matthew Michelsen is the average all-American man: entrepreneur, husband, father of three, who in his spare time, likes to hang out with his friend 50 Cent.&#13; Michelsen, who graduated from the 溏心vlog免费B站 in 1994 with a degree in consumer economics, was in Rhode Island to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":62186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-62183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/62183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/comments?post=62183"}],"version-history":[{"count":0,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/62183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media\/62186"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media?parent=62183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/categories?post=62183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/tags?post=62183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}