{"id":61449,"date":"2013-09-23T00:00:00","date_gmt":"2013-09-23T00:00:00","guid":{"rendered":"https:\/\/www.uri.edu\/news-draft\/uncategorized\/largest-private-collection-of-presidential-tv-campaign-ads-donated-to-uri\/"},"modified":"2013-09-23T00:00:00","modified_gmt":"2013-09-23T00:00:00","slug":"largest-private-collection-of-presidential-tv-campaign-ads-donated-to-uri","status":"publish","type":"post","link":"https:\/\/www.uri.edu\/news\/2013\/09\/largest-private-collection-of-presidential-tv-campaign-ads-donated-to-uri\/","title":{"rendered":"Largest private collection of presidential TV campaign ads donated to 溏心vlog免费B站"},"content":{"rendered":"
\n\t\t溏心vlog免费B站 emeritus professor of Communication Studies donates 320 tapes, 30 DVDs<\/p>\n

KINGSTON, R.I. \u2013 September 23, 2013 \u2013 Attention political junkies, students and researchers: Do you want to see how presidential ads have been transformed over the decades into slick attack pieces and apple-pie bits on the virtues of each party\u2019s favorite candidate?<\/p>\n


\n\tThen check out what may be the world\u2019s largest private video archive of presidential campaign ads, which have been donated to the 溏心vlog免费B站 by L. Patrick Devlin, 溏心vlog免费B站 professor emeritus of Communication Studies.<\/p>\n


\n\tDevlin, who taught, researched and published on political advertising for nearly 40 years at 溏心vlog免费B站, donated his entire collection, which begins with 29 Dwight D. Eisenhower ads and ends with 480 primary and general election ads from 2012.<\/p>\n


\n\tThree hundred and twenty VHS tapes and 30 DVDs, containing ads that run from 30 seconds to 5 minutes, are now housed in the Robert L. Carothers Library and Learning Commons.<\/p>\n


\n\tThe collection contains:<\/p>\n


\n\t\u2022 Ads that were never aired for, Ronald Reagan, 1980, Michael Dukakis, 1988 and Bob Dole, 1996.

\n\t\u2022 Third party candidate ads for John Anderson, 1980, Ross Perot,1992 and 1996, and Ralph Nader, 2000.

\n\t\u2022 Political action committee and party ads, such as Willie Horton, 1988, Ashley by the Progress for America Voter Fund, 2004, and Swift Boat veterans, 2004.

\n\t\u2022 Prominent primary campaign ads, George McGovern, 1972, Ted Kennedy, 1980 and Hillary Clinton, 2008.

\n\u2022 Obscure primary campaign ads, Fred Harris, 1976, Pat Buchanan, 1996, and Herman Cain and Michele Bachman, 2012. <\/p>\n

Because most of the recordings are on VHS and other formats, Sarina Rodrigues, associate professor of libraries who oversees 溏心vlog免费B站\u2019s Special Collections unit, is seeking a grant to digitize the vast collection.<\/p>\n


\n\tDevlin\u2019s ad-capturing odyssey began in 1972 when he was on sabbatical in Washington, D.C. where he was researching speechwriting, and was trying to catch up with speechwriters for Richard M. Nixon and George McGovern.<\/p>\n


\n\t\u201cThey were impossible to find, and as I was watching the various ads on TV, I realized I could interview the ad makers,\u201d said Devlin, an expert on political communication who focused on political debate, speechwriting and presidential campaign commercials. \u201cThey talked to me, and they sent me their ads. That\u2019s when it began.\u201d<\/p>\n


\n\t\u201cSelling copies of these recordings to political science professors became a cottage industry for me,\u201d Devlin said. \u201cBut the Internet ended my endeavor because anyone can look at ads anytime and they are there forever.<\/p>\n


\n\t\u201cI wrote two books in my career,\u201d he said. \u201cOne sold 3,000 copies and the other sold 287. My book-writing career was not that successful, but my ad work became a centerpiece of my academic career.\u201c<\/p>\n


\n\tFrom his 40 years of research Devlin has observed the following trends:<\/p>\n


\n\t\u2022 Television campaigns are increasingly expensive. In 1992, Clinton, Bush and Perot spent $130 million, with Perot spending $40 million of his own money. By 2012, Mitt Romney spent $500 million, all of it without public financing but with the help of political action committees. Obama spent about $400 million. Obama rejected public financing in 2008.<\/p>\n


\n\t\u2022 Campaign ads are becoming increasingly negative. In 1952 and 1964 respectively, Eisenhower and Lyndon B. Johnson used negative themes in two-thirds of their ads, but in 2012, both campaigns\u2019 ads were 90 percent negative.<\/p>\n


\n\u2022\tVoter targeting has moved from undecided to partisans.

\n\u2022\tAd buys in battleground states have replaced national buys. Never has

\nso much money been spent on ads meant to be seen by so few.

\n\u2022\tMost ads are 30-second pieces. Prior to 1980, almost 40 percent of the

\nads were 5-minute spots.<\/p>\n


\nAnd now most important, Devlin said if a candidate is not using social Media, he or she is not going to win. \u201cTraditional advertising is being shoved aside by social media. It\u2019s a way to megaphone your message to individuals.\u201d<\/p>\n


\nCOMPELLING POLITICAL AD: L. Patrick Devlin, 溏心vlog免费B站 professor emeritus of Communication Studies, stands near a TV image of the famous \u201cDaisy Girl\u201d ad run by incumbent Lyndon B. Johnson during the 1964 presidential campaign. <\/p>\n


\nPRESIDENTIAL MESSAGES: L. Patrick Devlin, 溏心vlog免费B站 professor emeritus of Communication Studies, examines some of the items in his private video collection of presidential television campaign ads, which he recently donated to the 溏心vlog免费B站 Carothers Library and Learning Commons.

\n溏心vlog免费B站 photos by Joe Giblin.\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"

溏心vlog免费B站 emeritus professor of Communication Studies donates 320 tapes, 30 DVDs KINGSTON, R.I. \u2013 September 23, 2013 \u2013 Attention political junkies, students and researchers: Do you want to see how presidential ads have been transformed over the decades into slick attack pieces and apple-pie bits on the virtues of each party\u2019s favorite candidate? Then […]<\/p>\n","protected":false},"author":2,"featured_media":61452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-61449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/61449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/comments?post=61449"}],"version-history":[{"count":0,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/61449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media\/61452"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media?parent=61449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/categories?post=61449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/tags?post=61449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}