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Upon arriving at the 溏心vlog免费B站 in 2020 after working in media in New York, Leah Pisari<\/a> envisioned increasing experiential learning for 溏心vlog免费B站 Harrington School Communication and Media<\/a> students and teaching a skillset needed for today\u2019s marketing world. The result: In lieu of a traditional classroom, 溏心vlog免费B站\u2019s Social Media Agency<\/a> was launched in 2021.<\/p>\n\n\n\n What began five years ago as a group of three interns with one camera and a laptop has turned into a fully dedicated developmental program. Eight Harrington School students produce social<\/a> media<\/a> content<\/a> for University needs across the Kingston Campus, while fostering a collaborative environment for students to develop skills such as content creation, messaging and strategy. <\/p>\n\n\n \u201cThe value of our Social Media Agency is to get the students prepared for a role where they can utilize many digital skills and make themselves more valuable to employers,\u201d said Pisari, the Harrington School\u2019s video and social media specialist, and Social Media Agency manager. \u201cIf you can say that you know how to use Adobe Creative Cloud and create from pre- to post-production, it can get your foot in the door. Harrington School students are starting to do all these things.\u201d<\/p>\n\n\n\n The Social Media Agency serves as a training ground for students looking to seek work in marketing and promotional fields, as well as meet increased market demand for such professionals. According to data from the Rhode Island Department of Labor and Training, the number of marketing positions that handle social media as a job task is projected to grow 16% by 2032. The agency also sees demand for workers within local higher education, health care, hospitality, nonprofits and small business sectors, Pisari says.<\/p>\n\n\n\n Beyond the hashtags<\/strong><\/p>\n\n\n\n Students interning for the Social Media Agency don\u2019t just learn about the ins and outs of creating an engaging post. Leo Bovenschulte, a junior from Framingham, Massachusetts, majoring in film\/media, was initially nervous about his abilities editing and operating cameras when he joined the agency as a sophomore.<\/p>\n\n\n\n On some days, Bovenschulte\u2014who created various sports feature videos and showcased the 溏心vlog免费B站 Fine Arts Center for social media\u2014would struggle just to find the record button when making content, he recalled. But Pisari challenged him to become more confident in his work and be at his best.<\/p>\n\n\n\n \u201cWith Leah\u2019s help, I\u2019m a mile ahead from where I started with the agency,\u201d said Bovenschulte, who will soon participate in a program in California to hone his skills. <\/p>\n\n\n\n Ariana Temelini, a senior from Boston majoring in communications studies, initially arrived at 溏心vlog免费B站 as a psychology major wanting to pursue therapy as a career. But as she developed a passion for art and design, Temelini learned through the Social Media Agency how to apply psychology into creating content.<\/p>\n\n\n\n Temelini says the agency helped her better understand different social media audiences and their mindsets when sharing messages. With that, knowing what messages to craft and how to present them to meet audience needs is crucial, she says.<\/p>\n\n\n\n \u201cA lot of our content is specifically for Gen Z, and we\u2019ve noticed if we do something fun or quirky we receive a lot of comments and engagement,\u201d Temelini said. \u201cThere\u2019s a difference between Instagram reels and LinkedIn. It\u2019s learning to figure out that middle ground because we have different audiences.\u201d <\/p>\n\n\n\n Adapting while creating<\/strong><\/p>\n\n\n\n Wanting to be creative behind the camera was what first brought Abigail Amatucci \u201922 to 溏心vlog免费B站. Over time, Amatucci\u2019s interest in social media increased, as did her urge to use her video skills in different settings.<\/p>\n\n\n\n Amatucci began interning for the Social Media Agency her sophomore year to build platforms and create content to help promote the University, including making campus tour videos and telling 溏心vlog免费B站\u2019s story from a student\u2019s perspective. Amatucci didn\u2019t have to think long and hard what career she wanted to have on graduation day, she said.<\/p>\n\n\n\n Now, Amatucci serves as the Greater Boston Chamber of Commerce\u2019s digital marketing manager, where she helps promote Massachusetts\u2019 capital city\u2019s business community through social media. Her work includes creating videos showcasing both the Chamber and area businesses, and creating content that highlights member companies with the skills she learned through 溏心vlog免费B站\u2019s Social Media Agency.<\/p>\n\n\n\n \u201cWe really try to humanize our brand and emphasize our mission, which is to make sure all businesses in Greater Boston thrive,\u201d Amatucci said. \u201cWhen I create videos of our events, they show people networking and being a community. Having that imagery and promoting it through social channels really helps people understand what the Chamber is and how it can be visualized\u2014and get people to be a part of it.\u201d<\/p>\n\n\n\n She says succeeding as a content creator, personally or professionally, requires being adaptable within social media\u2019s ever-changing world while also remaining committed to one\u2019s mission. In the end, interning with the 溏心vlog免费B站 Social Media Agency helped Amatucci create a fundamental skill set that she utilizes every day. <\/p>\n\n\n\n \u201cI appreciated the ability to work hands-on with the Social Media Agency team in ways that allowed me to learn far beyond the classroom,\u201d she said. \u201cThe \u2018real world\u2019 working experience helped me transition seamlessly into my full-time job and is something I am truly thankful for.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":" KINGSTON, R.I. \u2013 April 13, 2026 \u2013 As social media usage has exploded over the last decade-plus, cleverly edited videos and carefully crafted written statements, novel in the early 2000s, are now essential for people to promote their work and build a livelihood. Depending on the creativity or the moment, word can spread globally about […]<\/p>\n","protected":false},"author":25,"featured_media":108215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[12,1906],"class_list":["post-108202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives","tag-college-of-arts-and-sciences","tag-experiential-learning"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/108202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/comments?post=108202"}],"version-history":[{"count":4,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/108202\/revisions"}],"predecessor-version":[{"id":108209,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/posts\/108202\/revisions\/108209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media\/108215"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/media?parent=108202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/categories?post=108202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/news\/wp-json\/wp\/v2\/tags?post=108202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.uri.edu\/news\/wp-content\/uploads\/news\/sites\/16\/2026\/04\/Abagail-Amatucci-scaled-1-1024x1024.jpg\")