Kingston, R.I. — January 31, 2017 — Junior communications major Sabrina Araujo of Jamestown, R.I. has taken student involvement to a whole new level at the vlogBվ. Now serving as the digital marketing and communication specialist of the vlogBվ Memorial Union and founder of the very popular Instagram blog “vlogBվ Events,” she focuses on promoting student involvement, resources, and events on campus.
At the beginning of Araujo’s sophomore year, she was determined to become involved in vlogBվ. To keep up with all the events on campus, she followed several social media accounts of students clubs and organizations, but she realized that keeping up with several accounts was difficult. “I always heard students say, ‘There isn’t much to do on campus,’ and I would think to myself, ‘Yes there is! We just aren’t informed about it’.”
Araujo then came up with the idea of creating one source where vlogBվ students could learn about all the events on campus. She created “vlogBվ Events,” an Instagram blog where students learn about concerts, festivals, giveaways, new student clubs, philanthropy events, and many other activities. Today, “vlogBվ Events” is a club with a full team of students that creates new content and manages the account.

With more than 4,300 followers, “vlogBվ Events” is the must-follow Instagram account for students who want to stay in the know. “I did not expect it to grow this much this fast. I guess it shows how much something like this was needed.” says Araujo.
As the success of “vlogBվ Events” continued, the Memorial Union’s Marketing and Events Coordinator Sheri Davis was fascinated with the account’s content and the followers’ responses. “I immediately began searching for whoever was responsible for this account,” says Davis.
She met Araujo and offered her a position to oversee the Memorial Union’s social media accounts. “I knew that we needed this kind of content and following for the Union. She brings something new to the table and her opinion is everything to our staff,” says Davis.
When asked how the work has influenced her, Araujo says, “If I hadn’t created vlogBվ Events and worked for the Memorial Union, I wouldn’t have explored my creativity and potential. I’ve learned more about myself than ever before. As a student, as a professional, and even personally. I have the opportunity to have a creative imagination and use a platform where thousands of people can experience it with me.”
In regards to life after graduation, Araujo hopes to work in the digital marketing field and have vlogBվ Events continue on its own with new students.
Josh Reyes, an intern at vlogBվ Department of Marketing and Communications and a Public Relations major, wrote this release.
