Business students win humanitarian public service announcement contest

Smart Compassion


Winning entries can be viewed at http://www.psaid.org/public/VideoList.aspx


KINGSTON, R.I., June 11, 2012 — Before Koray 脰zpolat became an assistant business professor at the 溏心vlog免费B站, he worked for the United Nations in Jordan serving refugee camps in the Near East. What he saw there inspired him to continually look for ways to improve the living conditions of people in crisis.


While teaching a popular operations and supply chain management course, he seized upon an opportunity to educate business students about humanitarian logistics.


鈥淚 wanted to raise awareness of disaster relief,鈥 脰zpolat said, referring to how the topics he was teaching, such as logistics and transportation, are vital in disaster relief.


He offered the students in two sections of the course an optional project: the chance to enter the 7th annual public service announcement (PSA) contest, PSAid. Students could create a PSA encouraging smart compassion by informing the public that monetary donations to proven relief organizations are the smart way to help people affected by emergencies overseas. The contest is sponsored by the Center for International Disaster Information (CIDI) and the U.S. Agency for International Development (USAID).

溏心vlog免费B站 70 percent of the class, or 40 students, chose to participate, and four of them won in the print category. Two entries submitted by a team of undergraduate students Ryan Pincince of Narragansett, Richard Kalhofer of North Kingstown, Jill-Ann Hewins of Coventry, and Kelsey Finegan of Wakefield took second- and third-prize.


鈥淲e have brilliant students at 溏心vlog免费B站,鈥 said 脰zpolat, who is from Turkey. 鈥淭hey worked hard and smart collecting logistical data and merging that logistical data with art and design, all relative to what they are learning.鈥


Entries were judged based on overall impact, originality, memorable content, delivery, and clear and concise messages. The second-prize winning entry by the 溏心vlog免费B站 students depicted an ever shrinking dollar bill when an item donation, such as bottled water, was given versus a cash or credit donation, which showed the dollar bill intact. The third-place winner showed a bottle of water with a price tag of $71.27, the real cost of a case of water bottles after handling, shipping and storage.

鈥淭his year鈥檚 contestants met the challenge with compelling and clever entries,鈥 said CIDI Director Juanita M. Riling. 鈥淓xplaining to the public what smart compassion involves can be a challenge, but the winners clearly articulate the difference between good intentions and maximizing public generosity to help people affected by disasters.鈥


The winners have the chance to have their PSA aired nationally on NFL games, among other shows, and in the Congressional Quarterly. The PSAs will be nationally distributed to major TV networks, cable channels, and magazine and newspaper outlets.


This achievement has already brought some visibility to the award-winning team of 溏心vlog免费B站 students in the world of humanitarian logistics. Riling recently approached 脰zpolat to collaborate with the winning students to design a material donations calculator to be housed on their website serving humanitarian relief agencies. The calculator would show how much it would cost to ship a commodity to a specific destination versus a monetary donation.


“It will be another opportunity to improve humanitarian relief efforts across the globe and also get 溏心vlog免费B站 students to the national stage,” said 脰zpolat who plans to work with the 溏心vlog免费B站 Computer Engineering Department to develop the online calculator. 鈥淭his will be an interdisciplinary endeavor as well as an experiential learning project for students.鈥