{"id":5679,"date":"2021-03-18T13:26:02","date_gmt":"2021-03-18T17:26:02","guid":{"rendered":"https:\/\/www.uri.edu\/magazine\/issues\/uncategorized\/redefining-sustainable-fasion\/"},"modified":"2021-03-31T11:58:31","modified_gmt":"2021-03-31T15:58:31","slug":"redefining-sustainable-fasion","status":"publish","type":"post","link":"https:\/\/www.uri.edu\/magazine\/issues\/spring-2021\/redefining-sustainable-fasion\/","title":{"rendered":"Redefining Sustainable Fashion"},"content":{"rendered":"
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With degrees from Escola Superior de Propaganda e Marketing in Rio de Janeiro, and Parsons School of Design in New York City, Lauren Machado chose 溏心vlog免费B站 for graduate school.<\/p>\n\n\n\n

Graduate student Lauren Machado developed an innovative business plan that won a national merchandising contest.<\/p>\n\n\n\n

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Sometimes an assigned project strikes a chord that resonates deeply. For Lauren Machado, creating a business plan for a national merchandising contest did just that.<\/p>\n\n\n\n

As a first-year master\u2019s student in textiles, fashion merchandising and design, Machado developed a plan that not only took top honors in the competition, but may one day be the foundation for her own business.<\/p>\n\n\n\n

Her business plan for \u201cCo.Lab\u201d beat out 30 other entries\u2014from students at 10 colleges and universities\u2014in the 2020 merchandising competition held by Educators for Socially Responsible Apparel Practices.<\/p>\n\n\n\n

\u201cI have a huge feeling of accomplishment,\u201d says Machado, who is from the city of Niter\u00f3i in Rio de Janeiro, Brazil, and lives in Boston. \u201cIt makes me feel I\u2019m on the right track and encourages me to keep up the good work. The company I envisioned represents, to me, a business model that I truly believe in, and I definitely see myself either working for this type of business or opening the business myself.\u201d<\/p>\n\n\n\n

Growing up in Brazil, Machado became fascinated with fashion and dreamed of owning a business. Her grandfather owned a chain of retail stores where Machado and her sister would spend afternoons hiding in the clothing racks and playing with the cashiers.<\/p>\n\n\n\n

The sisters progressed to playing dress-up and watching Project Runway<\/em>. At Escola Superior de Propaganda e Marketing in Rio de Janeiro, she earned a bachelor\u2019s degree in publicity and advertising, then added an associate\u2019s degree in fashion marketing from Parsons School of Design in New York City. When it was time for graduate school, 溏心vlog免费B站 caught her eye.<\/p>\n\n\n\n

In Machado\u2019s first semester at 溏心vlog免费B站 last spring, assistant professor Saheli Goswami alerted her to the merchandising contest.<\/p>\n\n\n\n

\u201cCo.Lab\u201d is a play on the word \u201ccollaborate.\u201d Machado envisions a socially responsible retailer selling street-style apparel and handbags made of sustainable materials. The company would collaborate with four emerging student designers each season to keep the store and its merchandise fresh.<\/p>\n\n\n\n

It received a nearly perfect score from a panel of merchandising industry judges.<\/p>\n\n\n\n

\u201cLauren’s business plan mirrors her innovative ideas to run fashion businesses in new sustainable ways,\u201d says Goswami. \u201cWhen you hear sustainability in fashion, you start thinking of the environment, waste materials, maybe circular fashion. But Lauren started thinking of social sustainability, along with environmental resources. She thought of empowering future generations, building partnerships for economic growth, and promoting entrepreneurship for responsible production and consumption.\u201d<\/p>\n\n\n\n

\u201cI believe in a different fashion industry from what we see today,\u201d Machado says. \u201cI believe fashion is a form of expression, creativity, and therapy\u2014and is essential to us. More than that, I believe the fashion industry has a crucial role of changing our behavior to be more sustainable, in all senses of the word.\u201d \u2022<\/p>\n\n\n\n

\u2014Tony LaRoche \u201994<\/em><\/p>\n<\/div><\/div>\n\n\n\n

Photo: Courtesy Lauren Machado<\/p>\n","protected":false},"excerpt":{"rendered":"

Grad student Lauren Machado\u2019s winning business plan puts sustainable fashion forward.<\/p>\n","protected":false},"author":6,"featured_media":5859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[294],"tags":[],"class_list":["post-5679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring-2021","architecture-currents","architecture-rhody-scholars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/posts\/5679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/comments?post=5679"}],"version-history":[{"count":9,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/posts\/5679\/revisions"}],"predecessor-version":[{"id":6131,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/posts\/5679\/revisions\/6131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/media\/5859"}],"wp:attachment":[{"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/media?parent=5679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/categories?post=5679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uri.edu\/magazine\/wp-json\/wp\/v2\/tags?post=5679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}